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Campaign Setup and Clickserver URLs

note
  • Please skip this step if you have already created and shared the clickserver URLs with your Partner Manager.
  1. Create a campaign structure and keyword whitelist in your engine account.
  2. After creation, SA360 automatically generates the clickserver URLs. Please download these URLs to assist in filling out the form in the next step. If you are unsure how to find them, please follow the steps outlined on this page.
  3. Download this form and fill in the ads, keywords, and sitelinks tabs with the appropriate information, and share with your Partner Manager.

Please reach out to your Partner Manager if you have any questions.

GCLID Parameter Requirement for SA360 Conversion Tracking

Ensure that all ad and keyword URLs include the GCLID parameter, with the value set to {clickId}, for proper SA360 conversion tracking. Example: &gclid={clickId}

Alternatively, this can be configured at the account level within your Perform Media Console, ensuring the parameter is automatically appended to all served URLs. Please reach out to your Partner Manager for assistance.

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