Native Ad Specifications
Perform Media partners have access to native placements across our network of top ComScore content providers. Our native ads leverage best-in-class targeting to put your brand in front your target audience when they are most likely to engage and convert.
When creating campaigns, please use the following specification.
| Campaign Component | Maximum Characters |
|---|---|
| Campaign Name | 100 characters |
When creating advertisements for our network, please use the following creative specifications to maximize the readability and effectiveness of your campaigns.
| Ad Component | Suggested Characters | Maximum Characters |
|---|---|---|
| Headline | 60 characters | 90 characters |
| Description | 70 characters | 140 characters |
| Sponsored By | 25 characters | 100 character |
| Display URL | 25 characters | |
| Call To Action | 15 characters | |
| Destination URL | Secure URL with tracking parameters | |
| Image | 1200×627 (max file size 500kb) Aspect ratio (4:3,1:1,1.91:1) Min width: 200px, min height: 200px Max width: 38200px, max height: 20000px |
Native Ad Samples
Desktop Example:
Mobile Example:
