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Native Ad Specifications

Perform Media partners have access to native placements across our network of top ComScore content providers. Our native ads leverage best-in-class targeting to put your brand in front your target audience when they are most likely to engage and convert.

When creating advertisements for our network, please use the following creative specifications to maximize the readability and effectiveness of your campaigns.

Ad ComponentSuggested CharactersMaximum Characters
Headline60 characters90 characters
Description70 characters140 characters
Sponsored By25 characters100 character
Display URL25 characters
Call To Action15 characters
Destination URLSecure URL with tracking parameters
Image1200×627 (max file size 500kb)
Aspect ratio (4:3,1:1,1.91:1)
Min width: 200px, min height: 200px
Max width: 38200px, max height: 20000px

Native Ad Samples

Desktop Example:

Desktop Sample

Mobile Example:

Mobile Sample