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Conversion Tracking via Google Analytics

You can connect your Perform Media Console (PMC) and Google Analytics accounts with PMC to automatically receive relevant conversion data. Your conversion data is immediately available for campaign optimizations. Follow the step- by-step guide below.

Tracking Parameter Setup in PMC

In order to identify every unique click where the Conversion has occurred, PMC needs to append a unique identifier called ClickID to destination URL. Please check with your Partner Manager if they have added a ClickID macro under any of the supported UTM parameters.

Key-value Paid Example


Here is the link for all the UTM parameters supported by GA. In case all of them are already utilized, you can append the ClickID under any of the existing parameters following the syntax below.

Example: Case when the keyword was already being passed under utm_term and you want to pass ClickID along with the Keyword.


Sample Destination URL:

Final Destination URL:{ClickID}

Google Analytics Setup

Below are the steps for both GA4 and Universal Analytics integrations. You can identify the type of property based on the property ID.. Universal Analytics property IDs start with UA and end with a number (UA-XXXXXXXXX-1). Google Analytics 4 property IDs have only numbers (XXXXXXXXX).

Refer to Section A for GA4 properties, or Section B for Universal Analytics.

Section A: GA4 Integration

  1. Log into your Google Analytics Account. Link:
  2. Navigate to the Admin Section of the Google Analytics Dashboard.

GA4 Integration

  1. Click on Property Access Management.

GA4 Integration

  1. Add a New User by clicking on the + icon and then click on the Add Users option.

GA4 Integration

  1. Copy the email address below and paste it into the Email Address bar.


  2. In the Roles and Data Restrictions section, select the Viewer Role and click on the Add button.

GA4 Integration

Section B: Universal Analytics Integration

Step 1: Create a Custom Reporting View & Apply Filters

  1. Log into your Google Analytics account.
  2. Go to Admin, then Create View.

GA4 Integration

  1. Select Website Data, then give your new view a name.
  2. Select your reporting timezone and make sure it matches your PMC account timezone (Please check with your Partner Manager to get the details on timezone set in PMC Dashboard) and create a view.

GA4 Integration

  1. Ensure you are on your new custom view, then apply filters to ensure only required data is being shared.

    1. Go to the Admin section, then Views, and Filters.

GA4 Integration

  1. Enter your filter name and define the filter.

    1. Select the Filter Type as Custom.

    2. Select the Include radio button.

    3. Filter Field as Campaign Source from the drop-down menu.

    4. In the filter pattern add the value which is being passed under the traffic source.

      1. The traffic source is usually passed under utm_source parameter.
      2. In this case, the traffic source can be “perform.”

GA4 Integration

Step 2: Add Google Analytics API User to the Custom View

  1. From the Google Analytics newly created view, select View User Management.

GA4 Integration

  1. Click + to add a new user.

GA4 Integration

  1. Enter the email address below for your API user and provide viewer.


GA4 Integration

Step 3: Send Data to Perform Media

From the same view, select the View Settings Tab and note the View ID.

GA4 Integration

Requirement Summary

  • The advertiser needs to share the View ID in case data is being logged under Universal Analytics or Property ID in case Google Analytics 4 is being used.
  • Dimension Details in which PMC ClickID is being stored.
  • Measures corresponding to the conversion count or value which is considered as Goal on the advertiser front.